We are a group of photography-lovers who like to shoot in style. A year ago, we started to look at various camera strap options on the European market and were not satisfied. So began our personal project: since May 2014, we have been designing a strap we wanted. After we saw the first satisfactory prototype by the end of 2014, we knew we had something special on our hands. Now, we want to share this product with all of you photographers out there!